Today there are still 1.2 billion people who still do not have access to electricity in the world. The One Million Lights association aims to distribute 1,000,000 solar lamps to replace kerosene lamps which are very dangerous to health, easily flammable and polluting.

How to energize the brand in order to reach its goal of 1 million?

We will target the general public in order to collect a maximum of donations and sponsors or partners. Then, we will target travelers to find volunteers to distribute the solar lamps around the world. We will create a large-scale volunteer program, the « globe-lighters » program. Name chosen to refer to the volunteers who « light up the world » by distributing solar lanterns. Through a print and digital campaign, we will modernize the communication of the One Million Lights Association to help it achieve its goal.